Leaked Channel 10 email exposes 'experiment' to boost ratings
Channel 10 is trialing an 'experiment' in an attempt to improve the ratings fortunes of 10News+.
www.dailymail.co.ukHere are the latest media developments surrounding Channel 10 in Australia, based on the most recent publicly reported items I can access:
10 News+ overhaul and relaunch: Channel 10 has been rolling out a premium news/current affairs brand, 10 News+, with the aim of delivering more in-depth reporting and exclusive stories across 10Play and YouTube, particularly during the 6pm slot previously dominated by rival networks. This shift comes as the network redefines its evening news strategy after the cancellation of The Project. [Source mentions this relaunch and positioning for 10 News+, including leadership and format changes.]
2026 scheduling experiments at 10 News+: Internal communications reported changes to how 10 News+ is presented at the 6pm transition hour, including tweaks to on-air sign-offs and transitions to the 6pm block to retain viewers during the primetime window. The goal is to improve audience retention against Channel 7 and Channel 9 in that key early-evening slot. [Source discusses internal trials and the emphasis on reducing transitions that might drive viewers away.]
Morning and daytime programming adjustments: There has been reporting about Channel 10 reassessing its daytime news offerings, including adjustments to the afternoon bulletin and potential impacts on 10 News daytime staffing, with an emphasis on maintaining overall newsroom strength while reallocating emphasis to the 6pm program. [Source summarizes shifts in daytime news strategy and staffing notes tied to the broader revamp.]
Industry coverage and regulatory context: The Australian Communications and Media Authority (ACMA) published an investigation report related to Channel 10, indicating regulatory scrutiny and governance considerations impacting channel operations and compliance as part of broader network changes. [Source mentions ACMA investigation related to Channel 10 in Sydney.]
Notes:
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Channel 10 is trialing an 'experiment' in an attempt to improve the ratings fortunes of 10News+.
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www.dailymail.co.ukChannel 10 morning show will not return in 2024, but hosts Angela Bishop, Narelda Jacobs and Tristan McManus will remain with the networkFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastNetwork 10 has axed its morning show, Studio 10, after a decade on air.In an announcement on Instagram, Studio 10 said the hosts – Angela Bishop, Narelda Jacobs and Tristan MacManus – w…
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