Coles launched recently a flavourful butter chicken-spiced roast chicken on Friday, 10 July 2024.
The whole bird comes heat-ready and is coated in a smooth, lightly seasoned butter chicken sauce.
It becomes available at shelves the start of next week.
The move follows a rival $10 roast chicken introduced earlier this month.
The new item is included in recent food innovations appearing across stores.
Coles aims to pull in shoppers with easy, tasty meals.
It aligns with the $10 price of the rival product and is set to be sold in all supermarkets.