The late Colonel Sanders still shapes KFC expansion today, with fresh menu items launching in the UK and Canada to gauge demand. British diners promptly posted the viral sandwich online after launch, setting off buzz across social channels. A fresh virtual event for Zenless Zone Zero brings a bamboo-style Sanders character into play, blending gaming culture with the brand. Back in the US the chain cut several restaurant franchises, including about eleven Florida closures, streamlining its footprint. Marketing now mixes online buzz with physical stores to retain younger buyers, tapping into the late founder's recognisable image. The brand tries out small changes prior to wider rollouts, sticking to a step-by-step playbook across regions.