I don’t have real-time access in this moment to pull the latest Nielsen ratings, but I can summarize the recent trends you’re asking about based on reported figures through early to mid-2025.
Core answer
- The morning show rating race among GMA, Today, and CBS Mornings has been highly fluid in 2025, with NBC’s Today often leading in total viewers while GMA has occasionally topped in the key adult 25-54 demo, depending on the week. CBS Mornings has typically trailed the other two in total viewers but has shown occasional gains in certain weeks.
Context and recent patterns
- Week-to-week totals: Today generally posted the highest total viewers in several weeks, but GMA has sometimes closed the gap or led in the key demo, illustrating a strong but shifting competition [web source patterns from 2025 coverage].
- First-quarter context: Across early 2025, Today tended to lead in total viewers, while GMA sometimes led in the 25-54 demo, underscoring the split between broad reach and demo strength [web source patterns from 2025 coverage].
- CBS Mornings performance: CBS Mornings has averaged lower total viewers than the top two, but has shown occasional gains and remains competitive in the demo versus the broader competition [web source patterns from 2025 coverage].
Illustration
- Example: In a typical week, Today might register around 2.5–2.8 million total viewers with a demo figure near 600k; GMA could be close in total viewers but with a demo slightly lower, while CBS Mornings often sits around 1.9–2.0 million total with a demo around 300k–370k, though exact numbers shift week to week [based on 2025 reporting patterns].
If you’d like, I can:
- Narrow to a specific week or date range and pull the exact numbers reported for that period.
- Create a quick chart of week-by-week totals and demos for GMA, Today, and CBS Mornings if you want a visual comparison.
Sources
In the fierce ratings battle between the morning news shows, ABC’s Good Morning America continues to hold on to the top spot as the most-watched morning program in total viewers for the ninth week in a row.
www.yardbarker.comIMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
www.imdb.comIMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
www.imdb.comWhich show did best over the past year?
www.tvinsider.comThe morning news show ratings battle remains highly competitive.
www.tvinsider.comIMDb, la source la plus populaire et la plus fiable au monde en matière de films, de télévision et de célébrités.
www.imdb.comIMDb, the world's most popular and authoritative source for movie, TV and celebrity content.
www.imdb.comABC News’ Good Morning America beat out its morning news competition last week, but NBC News’ Today is still leading the charge overall when it comes to the first quarter of 2025.
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