Lidl announces major loyalty scheme shake-up with new points system
Lidl Plus users will earn one point for every £1 spent in store and these can then be converted into coupons for free products, or as money of a shop
www.mirror.co.ukHere’s the latest on Lidl Plus as of May 2026.
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What changed: Lidl replaced its previous Coupon Plus rewards with a new Lidl Plus Points system. Under the update, you earn 1 point for every £1 you spend, and points can be exchanged for money-off coupons or for “freebies” in the Rewards Marketplace. Points have a two-year validity. A welcome bonus (e.g., 100 points) and occasional double-point promos were used to kick off the rollout. [BBC and Money Saving Expert coverage confirm the shift to a points-based scheme and the removal of the old monthly-spend rewards].[3][7]
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Shopper sentiment and impact: Many customers report that the new points system requires more total spend to reach the same value of rewards compared with the old scheme, especially for smaller, frequent purchases. Some existing coupons and offers from the prior scheme remain usable for a grace period, but the core model now centers on points rather than fixed free-items at set thresholds. [Money Saving Expert coverage notes potential higher spend to achieve similar discounts].[3]
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How to maximize value right now:
- Check the Rewards Marketplace in the Lidl Plus app to redeem points for coupons or freebies, and watch for Extra Points promotions on specific products.
- Take advantage of any double-point periods on fruit or other items to accelerate points accrual.
- Keep an eye on personalized coupons and offers carried over from the prior system, which may still apply alongside points.
- Plan purchases to accumulate points efficiently, since every £1 spent converts to a point and rewards are tied to the point balance..[2][4][9]
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What to expect next: Lidl is continuing to push Lidl Plus Points as its UK loyalty backbone, with ongoing marketing to drive adoption and meaningful savings through the new Rewards Marketplace..[1][9]
Illustrative example:
- If a bakery item previously offered a free pastry at £10 under Coupon Plus, you’d now earn about 10 points for that £10 and would need to redeem enough points (e.g., 70 points for a similar pastry, depending on its price) under the new structure, plus any general points required for the item. This can lead to different dynamics for small, frequent purchases versus larger weekly shops..[4][3]
Citations:
- Lidl Plus Points overhaul details and initial rollout from BBC and Money Saving Expert reports.[7][3]
- Additional context on the new points system, rewards marketplace, and a comparison to prior structure from Money Saving Expert and Ground News summaries.[4][3]
- Industry coverage on Lidl’s broader loyalty push and the continued role of personalized coupons.[9]