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Latest News About Netflix launches live TV pilots as watch time falls

Netflix is experimenting with live TV and combined streaming bundles to stem the decline of watch time.

Sources from internal teams say the moves aim to keep paying users and pull in new ones.

The plan comes as Netflix locks in a significant live sports deal.

It secured 2026 rights to the T-Mobile Home Run Derby.

In advance of the next earnings filing, Netflix may adjust what shows it offers or how much it charges.

Experts say these steps aim to retain subscribers as growth decelerates.