Here are the latest updates on Spencer Pratt’s campaign video:
- A viral video campaign for Spencer Pratt’s Los Angeles mayoral bid drew substantial attention in May 2026, with multiple AI-generated clips circulating online and sparking debate about the effectiveness and ethics of AI in politics.[2][3][7]
- The AI-generated ad portrayal of Pratt as a heroic figure in a dystopian Los Angeles situation prompted coverage about its impact on the race, including comments from pundits and rival campaigns, and whether Curran’s involvement signals a broader trend in political messaging.[4][5][2]
- Pratt released additional campaign footage featuring family imagery and scenic views (e.g., Palisades) to humanize his candidacy and broaden appeal, with early reporting noting strong online engagement as early voting began.[7][9]
What this means for the race:
- The campaign is leveraging viral, AI-enhanced content to generate buzz, which has helped Pratt reach a wide audience quickly, though the long-term impact on votes remains uncertain due to mixed reactions from voters and opponents.[6][2]
- Coverage suggests Pratt is positioning himself as an outsider challenger focusing on populist themes, aiming to convert online chatter into a tangible path to a runoff against incumbent Mayor Karen Bass.[3][5]
If you’d like, I can pull more detail on specific videos, view counts, or reactions from key figures, or provide a quick timeline of the notable clips and their reception. I can also summarize the main arguments for and against Pratt’s approach in this cycle.
Citations:
- Viral AI-generated campaign ad and view counts, and reactions.[2]
- Discussion of AI-generated ads and campaign context, including reactions and potential ties to Curran.[5][4]
- Additional viral campaign videos and family imagery in Pratt’s campaign content.[7]
Sources
“The Hills” reality television show villain Spencer Pratt is running for mayor of Los Angeles, positioning himself as a savior and promising to tackle the city's disorder and dysfunction. Pratt’s campaign was initially met with skepticism but is gaining momentum from viral videos as early voting begins. The Republican Pratt focuses on populist themes, criticizing liberal governance and highlighting issues including homelessness. Despite Pratt's creative campaign, he faces a challenge in the...
www.whec.com“The Hills” reality television show villain Spencer Pratt is running for mayor of Los Angeles, positioning himself as a savior and promising to tackle the city's disorder and dysfunction. Pratt’s campaign was initially met with skepticism but is gaining momentum from viral videos as early voting begins. The Republican Pratt focuses on populist themes, criticizing liberal governance and highlighting issues including homelessness. Despite Pratt's creative campaign, he faces a challenge in the...
mymotherlode.comViral video launches a day before Pratt is set to debate mayor Karen Bass and city council member Nithya Raman
www.theguardian.com“The Hills” reality television show villain Spencer Pratt is running for mayor of Los Angeles, positioning himself as a savior and promising to tackle the city's disorder and dysfunction. Pratt’s campaign was initially met with skepticism but is gaining momentum from viral videos as early voting begins. The Republican Pratt focuses on populist themes, criticizing liberal governance and highlighting issues including homelessness. Despite Pratt's creative campaign, he faces a challenge in the...
www.ajc.comOn the reality television show “The Hills,” Spencer Pratt played something of a villain, blamed for spreading a salacious rumor and driving a wedge between his girlfriend and her best friend.
www.wral.com