Cruise took graced the World Cup 2026 finale event stage alongside Post Malone. The ad for his film Digger showed Cruise kicking soccer. The Hollywood Reporter reports Cruise spent multiple days hearing while director Alejandro G. Iñárritu read the script. Experts wonder if Digger can outperform Cruise's current lowest-grossing Mission: Impossible film. The spot aired during the last game of the tournament.