Dwayne Johnson’s The Smashing Machine is now available on digital platforms ahead of its streaming release. Though it didn’t perform strongly at the box office, the film is gaining momentum with its new availability.
The biopic about MMA legend Mark Kerr, directed by Benny Safdi, stars Dwayne Johnson alongside Emily Blunt, Dawn Staples, Ryan Bader, and others. The film earned a standing ovation at the Venice Film Festival and received critical acclaim.
Starting Tuesday, November 4, at midnight ET, The Smashing Machine became accessible for digital purchase on major platforms such as Amazon Prime Video, Apple TV+, and Fandango at Home. On Amazon, it is available for pre-order at $24.99, but rental options are not yet offered.
"A24’s strategy is clear: they want to capitalize on Johnson’s global fanbase and the movie’s festival acclaim to spark interest."
By focusing on premium video on demand (PVOD), the producers aim to reach fans who want to watch the film from home before its streaming debut.
Author’s summary: Although The Smashing Machine underperformed in theaters, its strong festival reception and star power make its digital release an attractive option for fans and newcomers alike.