Vserv AudiencePro & Adgully Unite BFSI Leaders to Unlock Consumer Intelligence
The BFSI marketing ecosystem is experiencing a significant transformation, shifting from probabilistic assumptions about audiences to precise, data-driven decision-making. Responding to this change, AudiencePro by Vserv collaborated with Adgully to host a roundtable with leaders from India's premier financial institutions, focusing on the evolving landscape of audience segmentation and data intelligence.
About AudiencePro
AudiencePro is India's leading On Demand, Zero-Storage Consumer Intelligence Platform. It offers marketers unlimited options by leveraging over 1800 behavioral transaction attributes and more than 640 million user profiles. This platform converts firm consumer insights into improved marketing effectiveness.
Participants
- Supriya Ghosh, Mirae Asset Capital Markets
- Nikita Dilip Gupta, Tata Capital
- Dipti Nadkarni, HDFC Bank
- Tushar Wani, Bajaj Markets
- Rajarshi Mitra, HomeFirst Finance
- Rashmi Singh, Nippon MF
- Amit Pandey, Kotak Mutual Fund
- Pankaj Chaudhary, Magma General Insurance
- Minal Gupta, Kotak
- Hanisha Vadlamani, KFintech
Insight into the New Data Reality
“Most of us rely on Google and Meta for acquisition, but these platforms alone can’t tell us the whole story." – Dippak Khurana, Founder & CEO of Vserv AudiencePro
This statement set the tone for understanding how comprehensive consumer data can refine marketing strategies beyond traditional platforms.
Author’s summary: Vserv AudiencePro and Adgully convened financial sector leaders to explore advanced consumer intelligence, emphasizing data-driven marketing strategies that surpass dependence on mainstream platforms.