Soothe operator: Why we hate AI, but love bot-generated ASMR videos

Soothe Operator: Why We Hate AI, but Love Bot-Generated ASMR Videos

The world is confronting the rapid rise of AI with mixed feelings. While fears of job losses and economic downturns grow, AI is transforming how we experience content, especially through Autonomous Sensory Meridian Response (ASMR) videos.

AI and the Changing Creative Landscape

AI often comes under fire for scraping original creative work to produce generic content. It advises on everything from cooking and travel to personal decisions like managing heartbreak or employee layoffs. Despite this, AI-generated ASMR is gaining popularity for its unique ability to soothe the mind.

The Appeal of Bot-Generated ASMR

AI-produced ASMR triggers satisfying sensations with purely digital creations. Clips like samosas slicing in slow motion or animals transforming into clouds offer a guilt-free pleasure, as no real lives are involved. On YouTube, nearly 1.3 million people have viewed a one-hour reel featuring AI-generated beds made of candy, clouds, and even parrots.

“There’s no waste, no mess, no ethical violations involved in scratching the itch in our brains.”

This type of content delivers comfort without causing harm, highlighting how the internet can both stimulate and soothe.

A Personal Take from Rajasthan

In Kota, Rajasthan, 28-year-old sales executive Neha Johri shares her unusual fascination with ASMR. She enjoys the simple sounds like the clinking of cutlery, demonstrating the diverse appeal of these sensory experiences.

“She likes listening to the clinking of cutlery.”

AI-generated ASMR videos represent a new way to engage our senses, blending technology with relaxation.

Summary: AI-generated ASMR captivates audiences by providing endlessly varied, guilt-free sensory experiences, even as AI sparks broader societal concerns.

more

Hindustan Times Hindustan Times — 2025-11-01