Lorraine Kelly Critiques John Lewis Christmas Advert
ITV presenter Lorraine Kelly shared her thoughts on the new John Lewis Christmas advert during her show, expressing disappointment in the festive spirit of the clip.
Summary of the Advert
This year's John Lewis Christmas advert features a father receiving a nostalgic gift from his teenage son—a vinyl record of Alison Limerick’s 1990s hit "Where Love Lives." The father is taken back to his youth, reliving memories of his raving days and his son's early moments. The advert concludes with the message: "If you can’t find the words, find the gift."
Lorraine Kelly's Reaction
“The countdown to Christmas is officially on. We are revealing the inspiration behind John Lewis’ emotional festive advert.”
However, Lorraine quickly added:
“When are they going to do one that's just happy and lovely and celebratory but there you go.”
Later in the show, she further criticized the advert’s tone:
“We were saying it's the music that gets to you. Wasn't very Christmassy I have to say. I want jingle bells, I want Santa, I want Rudolph, I want noise, I want happiness.”
She also felt it was too early for such an advert, saying:
“It's a bit too soon. Get November 5th, Bonfire Night, out of the way. It's a bit too soon.”
Public Opinion
- Some viewers agreed with Lorraine, describing the advert as "boring."
- Others commented it was "not very Christmassy."
Author's Summary
Lorraine Kelly harshly criticized the John Lewis Christmas advert for lacking festive cheer and deemed it premature for the season, echoing viewer complaints.