Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
People’s Postcode Lottery launched its largest-ever multi-channel Christmas campaign, featuring a festive TV ad directed by Vince Peone through The Gate and created in-house by the lottery team.
Celebrity-Led Festive Cheer
The ad stars Davina McCall, Emma Willis, and Mike Wedderburn spreading holiday joy while announcing the brand’s biggest prize pot yet—£38.2 million.
Dramatic Stunt by Fred Sirieix
Fred Sirieix makes a memorable entrance by skydiving from People’s Postcode Lottery’s iconic red blimp, asking viewers,
“Could your door be the winning one?”
He also reminds viewers to sign up before midnight on Sunday, 30 November.
Extensive Multichannel Activation
The campaign intensifies the weekend before the sign-up deadline, hijacking broadcaster continuity segments on ITV and Channel 4 with voiceover messages around popular shows like Gogglebox and I’m A Celebrity.
Podcast Partnership for Wider Reach
To complement the TV activity, People’s Postcode Lottery partnered with Goalhanger Podcasts to feature the campaign on the popular The Rest Is podcast series, extending engagement beyond traditional screens.
Summary: People’s Postcode Lottery’s festive campaign combines a daring Fred Sirieix skydive, celebrity endorsements, and multi-platform outreach to highlight its record £38.2 million prize pot this Christmas.