Roots Taps Canadian Icon Seth Rogen as Face of 2025 Holiday Campaign
November 4, 2025, Toronto – Roots, the premium outdoor lifestyle brand renowned for its heritage leather, quality sweats, and iconic maple leaf spirit, has chosen actor, writer, and producer Seth Rogen to lead its Holiday 2025 campaign.
With a legacy spanning over fifty years, Roots blends heritage with modern culture. The partnership with Rogen highlights the brand’s dedication to featuring talent that reflects humour, authenticity, and Canadian pride.
The Campaign: “Anything Roots”
The holiday campaign, named “Anything Roots,” captures the brand's humour and warmth through a nostalgic, retro-inspired setting. Seth Rogen stars as the Roots Holiday Concierge, tackling a flood of customer calls and offering witty and heartfelt gifting advice filled with Canadian charm.
- Rogen helps frantic last-minute shoppers
- Guides confused siblings with humor and sincerity
- Delivers advice that represents the true Roots spirit
Roots’ Commitment to Authenticity
"Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity and a deep sense of community," says Leslie Golts, Chief Marketing Officer of Roots.
Golts adds, “For over 50 years, we have celebrated people who stay true to themselves and their roots.”
Author’s Summary
This campaign reaffirms Roots' heritage by blending nostalgic warmth and humor through Seth Rogen’s authentic Canadian charm, connecting tradition with modern holiday spirit.