Starbucks' Viral Bearista Teddy Bear Cup Stirs Drama
Starbucks issued an apology after its limited-edition Bearista cup sold out almost immediately, triggering a strong backlash from disappointed fans. The cup’s design and scarcity fueled its viral status online.
The Adorable Cup That Sold Out Fast
The 20-ounce glass cup, shaped like a teddy bear in a green Starbucks beanie holding a tiny branded cup, first appeared on the company’s Instagram on November 4. The caption read:
“Who’s getting a bearista cup on 11/6 lmk.”
Many users shared their excitement in the comments. Reality star Raven Gates commented:
“If I don’t get one of these I’ll cry.”
Influencer Elyse Myers echoed the sentiment:
“Oh my god I LOVE THIS.”
Limited Supply Leads to Fan Frustration
The cups officially went on sale on November 6, but most fans couldn’t find one as stores reportedly received only one or two units each. Social media quickly filled with complaints and pleas for a restock.
“Petition for a re-release of the bear cup,”
wrote one frustrated customer. Another joked:
“I think I have a better chance at winning the lottery than getting this cute bear cup.”
Summary
The Bearista cup frenzy highlights how scarcity and cute design can turn a simple Starbucks promotion into a viral social media event that leaves many fans empty-handed.