Oishii Launches First Artisanal Jam Collection
Oishii has introduced its inaugural artisanal jam collection, a limited-edition series crafted in collaboration with Michelin-starred Chef Yuu Shimano and co-founder Hiroki Koga. This line highlights traditional Japanese flavors through two exclusive products: Daifuku-Inspired Strawberry Spread and Strawberry Yuzu Preserves.
Unique Ingredients and Purpose
The jams are made using Oishii's Koyo Berries, a strawberry variety prized for its refreshing sweetness and balanced acidity. Beyond their delightful taste, these jams help reduce food waste by utilizing imperfect or surplus berries, preserving their exceptional quality and flavor.
Philosophy Behind the Collection
“As our first-ever jam collection, this launch opens up so many exciting possibilities for Oishii,” said Hiroki Koga, CEO and co-founder of Oishii. “These jams are a true celebration of the unique flavors I grew up with in Japan and a reflection of our mission to bring innovative, elevated culinary experiences to U.S. Each jar represents exceptional taste and the Japanese philosophy of ichigo ichie - treasuring fleeting moments.”
Chef’s Experience
“When Oishii had its early berry harvests, I was one of the first to experience their incredible flavor,” shared Chef Yuu Shimano.
Summary
This debut jam collection showcases Japanese-inspired flavors, celebrates sustainability by reducing food waste, and embodies Oishii’s dedication to exceptional culinary experiences.
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