Jay Som Collaborates with Hayley Williams for "Past Lives" Video
Jay Som has released the video for "Past Lives," a collaboration with Paramore's Hayley Williams, ahead of her Pitchfork Festival London performance on Saturday, 8th November. The song, from her first album in over six years, Belong, has quickly become a fan favorite, praised as a slow-burning indie gem.
Animated Visuals and Artistic Direction
The new animated video, directed by Daniel Topete, vividly captures the song’s theme of spiraling reflection through vibrant colors and imagery.
Return with the Album Belong
Released earlier this year by Lucky Number, Belong marks Jay Som's confident return after a long break from solo work. Since her 2019 album Anak Ko, she has built a strong reputation as a producer and engineer, contributing to projects by boygenius, Lucy Dacus, Troye Sivan, and Beabadoobee. She also toured with Boygenius, enhancing their live shows with her guitar and vocal talents.
Critical Acclaim
- The Observer described the album as “a reminder of why she’s one of the most quietly brilliant artists around.”
- DIY praised it as “assured, emotionally rich and full of depth.”
- The Guardian highlighted "Past Lives" as “the perfect soundtrack to getting introspective as the dark nights draw in.”
Artist’s Reflection on the Project
“Trying to find where I fit after stepping away for a while,” said Duterte about Belong.
With its 11 tracks, the album explores her personal journey of self-discovery.
Author's summary: Jay Som’s latest album Belong and its collaboration with Hayley Williams reflect a powerful comeback filled with introspection and critical praise.