‘KPop Demon Hunters’ HUNTR/X Mattel Dolls Priced at $150, Pre-Sale Date Revealed
Netflix’s hit animated series KPop Demon Hunters is expanding beyond the screen with a new collectible three-pack of HUNTR/X fashion dolls featuring fan favorites Rumi, Mira, and Zoey. The dolls, priced at $150, will be available for pre-order on Mattel Creations starting November 12, with shipping scheduled for Fall 2026.
Doll Details and Features
- Each doll is dressed in the trio’s glittering finale outfits.
- Includes "screen-accurate" weapons and luxurious fabrics.
- Styled with hair “made for the spotlight.”
- Comes with a Certificate of Authenticity.
Partnership and Merchandising
The dolls are part of a larger collaboration between Netflix, Mattel, and Hasbro announced last month. This partnership will bring a variety of KPop Demon Hunters merchandise to market, including toys, games, and cosplay items.
"KPop Demon Hunters unleashed a global fan frenzy — we’re talking dancing, singing, and more screaming than anyone was emotionally prepared for," said Netflix Chief Marketing Officer Marian Lee.
"Fans can finally get their hands on the dolls, games, and merch they’ve been not-so-subtly demanding on every social platform known to humanity."
This venture marks the first time Netflix has partnered simultaneously with both toy giants, Mattel and Hasbro, to meet strong fan demand.
Author's Summary
The new Mattel dolls inspired by Netflix’s KPop Demon Hunters become a highly anticipated collectible, marking a key expansion into merchandise supported by strong fan enthusiasm.