Now the loony right turns its fire on... the poppy appeal

Now the Loony Right Targets the Poppy Appeal

Esther McVey and Laurence Fox are among those accusing the Royal British Legion (RBL) of being ‘woke.’ The latest culture war in Britain’s far right is directed at the RBL, which organizes the annual poppy appeal to raise funds for military veterans, serving personnel, and their families.

Criticism from Esther McVey

Former Tory minister Esther McVey expressed anger on X, stating:

“Bought my poppy as I do every year… however, horrified to discover The Royal British Legion (RBL) has a Head of Diversity & Inclusion at a wage of about £65k – that’s a lot of poppies to sell just for that non-job wage! All the money should be going to veterans not on politically correct non-jobs.”

Laurence Fox's Response

Actor and commentator Laurence Fox also voiced his refusal to support the RBL:

“Haven’t bought a poppy yet this year… Can’t bring myself to contribute to the head of diversity, equity and inclusions salary. I refuse to support it.”

The Royal British Legion's Position

The RBL defends the role criticized by McVey and Fox, emphasizing its importance in providing support for minority ethnic, LGBTQ+, and disabled veterans and serving personnel. Many in these groups might hesitate to seek help, mistakenly believing the Legion does not represent them.

Author's Summary

This dispute highlights tensions around inclusion efforts in veteran support, with critics opposing diversity roles amid ongoing cultural clashes.

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The New European The New European — 2025-11-04