The West Coast Eagles have announced a significant new partnership with Allianz Australia, a leading insurer, beginning this Monday. Allianz Australia will support the Club’s AFL, AFLW, and Wheelchair football teams over the next four years.
Allianz Australia, part of the Allianz Group—recognized as the world’s top insurance brand in 2025*—provides trusted insurance solutions to over four million Australians, covering home, car, business, and general insurance.
“We are thrilled to welcome Allianz Australia as a Platinum Partner of the West Coast Eagles and excited to join forces with the world’s leading insurance brand,” said CEO Don Pyke.
“Allianz Australia has a proven track record of resilience and performance, and an outstanding community focus which aligns with our Club’s values and identity.”
“Their support will enhance our AFL, AFLW, and Wheelchair football programs as they strive for excellence both on and off the field, while also contributing to our Club’s wider community initiatives.”
“We look forward to a promising future together and the additional value and experiences this partnership will bring to our members.”
Allianz Australia’s branding will be prominently displayed on the neckline of the West Coast Eagles’ AFL game jerseys, training apparel, media backdrops, and gameday signage at both Optus Stadium and away matches.
*Source note: Allianz Group reaffirmed as world’s top insurance brand in 2025.
Summary: This partnership with Allianz Australia strengthens the West Coast Eagles’ commitment to excellence across all teams and community programs, enhancing their brand and member experience over the next four years.