ELF Beauty Highlights Hailey Bieber's Rhode Brand in Earnings Call
Hailey Bieber's makeup brand, Rhode, was a central focus during ELF Beauty's 2026 second-quarter earnings call. The brand was mentioned 52 times, almost once every minute, reflecting its importance to ELF following their recent acquisition.
Details of the Acquisition and Sales Performance
In August, ELF purchased Rhode in a deal potentially valued up to $1 billion, contingent on the brand's future performance. This earnings period was the first report since the acquisition.
Rhode generated $110 million in net sales during the quarter, surpassing the $103 million earned in the entire first half of the year. A significant driver was Rhode’s September launch in Sephora’s North American stores, marking Sephora’s biggest release ever in the region.
CEO's Remarks on Rhode's Impact
"I've been in the consumer space 34 years and continue to be blown away by what Hailey and her team are building," said ELF Beauty CEO Tarang Amin.
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Summary: ELF Beauty's strong enthusiasm for Hailey Bieber's Rhode brand is evident through its frequent mentions and impressive sales, underscoring the brand's growing influence after its recent acquisition.