Shawbrook’s Palmer joins Gen H as sales and distribution director
Gen H has appointed Sara Palmer as sales and distribution director, bringing more than 30 years of experience to the role.
She joins from Shawbrook Retail Mortgages, where she held a similar role and was responsible for the sales strategy of its brands, The Mortgage Lender (TML) and Bluestone Mortgages.
- Palmer also oversaw the business development and corporate account teams.
- This year, Palmer has served as a management committee member for the Intermediary Mortgage Lenders Association (IMLA) and will represent Gen H on its executive committee.
Before Shawbrook, Palmer was at Santander for Intermediaries for 14 years, managing strategic partnerships and developing its fintech proposition through its Mortgage Engine secondment.
She has also worked at Morgan Stanley, Platform and Network Data.
At Gen H, Palmer will report to Pete Dockar, chief commercial officer, and will join the lender’s management team and executive committee.
Author summary: Sara Palmer joins Gen H with 30+ years experience.