Enterprise Hits and Misses
This week, the debate surrounding agentic AI and real-time context versus B2B content strategy has begun. Deloitte experienced an awkward AI moment, while OpenAI and AMD surprised markets. The fall event season is in full swing, with numerous reviews pouring in.
Lead Story: The Death of Content Management and Personalization?
Contentstack's statement that content management is dead and personalization is over has sparked a debate. The question remains, what replaces them? The concept of real-time context is proposed as the idealized end goal of all content strategy.
Content Management is dead and personalization is over.
The idea is not entirely disputed, as the core premise is agreed upon. However, the focus shifts to deconstructing real-time context and its role in content strategy.
- Deloitte's AI moment
- OpenAI and AMD's market surprise
- Fall event season reviews
Author's summary: The enterprise world is abuzz with AI debates and event season.