Adam Selman, the brand's new executive creative director, is set to make his debut at the Victoria's Secret Fashion Show.
Selman, who previously worked with Rihanna's Savage x Fenty line, aims to bring playfulness and inclusivity to the brand, putting gimmicks aside.
He believes things can only go up from here, despite the brand's past controversies.
As the first designer to lead creative at Victoria's Secret, Selman is tasked with revamping the brand's image and making it more appealing to a wider audience.
Selman's approach is focused on making the brand more fun and inclusive, without relying on gimmicks or controversy.
Author's summary: Adam Selman revamps Victoria's Secret.