Micro-Dramas: A $7bn Industry in China
The rise of 'Micro-dramas' in China has transformed the entertainment industry, with 90-minute films being broken down into engaging one-minute episodes available online.
According to Adrienne Lahens, a former TikTok executive, "The micro-drama market in China pulls in $7bn annually. It's already bigger than their domestic box office."
A fully AI-generated series that gained over 200 million views in just a month.
- Micro-dramas are available online, with the first few episodes free before viewers have to pay to watch the rest.
- The cost can be as high as $30 per drama, accessible through an app.
- A growing number of micro-dramas are AI-generated videos.
Author's summary: Micro-dramas are a booming $7bn industry in China, surpassing the domestic box office.