Logan Paul's Prime Sues Más+
Logan Paul's Prime is suing Más+, claiming that Lionel Messi did not create the sports drink.
The lawsuit states that Más+'s assertion that Messi is a founder of the brand has hurt Prime's sales.
Background of the Lawsuit
This lawsuit adds to an existing legal battle between the hydration brands. Last year, Más+'s holding company, Mark Anthony Group, sued Prime, alleging it started a social media campaign claiming the two brands look alike.
- Más+ is owned by Mark Anthony Group, which also owns White Claw and Mike's Hard Lemonade.
- Prime's latest lawsuit claims Más+ "set out to copy Prime Hydration's success" with a hydration brand associated with a celebrity.
Prime claims Messi did not start working on the drink on his own, but rather was presented with the product by the Mark Anthony Group.
Author's summary: Prime sues Más+ over false claims about Messi's involvement.