U.S. Online Grocery Sales See Significant Increase
Online grocery sales in the U.S. rose to $12.5 billion in September, representing a 31% increase over the previous year, according to a shopper survey by Brick Meets Click and Mercatus.
The figures show a notable surge from $9.5 billion in the same period last year and $7.5 billion in September 2023. Although the numbers are not adjusted for inflation, which has been higher in many food categories, the report highlights a record number of monthly active users.
- The number of monthly average users increased by about 13% from a year ago.
- The majority of this increase came from reengaging less frequent customers who had last bought groceries online two to three months prior.
- There were also gains in order frequency and increases in the average order value, the highest since the early days of the pandemic.
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Author's summary: U.S. online grocery sales jumped 31% in September to $12.5 billion.