MOST Awards Magazine 2025: Excellence, unwrapped
The media industry globally is in turmoil, but it is also the ultimate survivor.
The 2025 MOST Awards Survey results, powered by South Africa's media professionals, reveal the key to survival and success in the industry.
“insight into what drives value in relationships today”
According to the MOST rankings, media agencies value expertise and service delivery, with knowledge of brands and the media landscape, sales service delivery, and understanding client needs as key differentiators.
Brad Aigner, who has been researching for the MOST Awards since 2009, has seen the industry's evolution over 15 editions of the Survey and awards ceremony.
Author's summary: MOST Awards Magazine 2025 reveals excellence in media industry.