Lysol Taps Snooki for Social Campaign
Lysol, a Reckitt-owned brand, has launched a social campaign promoting its Lysol Air Sanitizer, featuring Snooki. The campaign advises consumers on how to cope with loved ones! odorous passions through social videos.
The campaign marks a shift from the product's 2023 launch strategy, which highlighted its EPA approval to claim it could kill 99.9% of airborne viruses and bacteria. The launch campaign used the tagline
"Scent Can't Sanitize"to differentiate itself from other air freshening products.
- Household cleaner products sales increased by 2.7% from 2023 to 2024, according to Mintel.
- Consumer attitudes are changing, with sales increasing at a more modest rate.
Author's summary: Lysol promotes Air Sanitizer with social campaign.