Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise, in partnership with various government and tourism entities, has launched a 12-month marketing program targeting travellers in Queensland, Sydney, and Melbourne.
- Outdoor advertising
- Digital and social media
- PR activations
- Influencer partnerships
- Promotions with major brands, including Paramount, Jetstar, and Qantas
The Townsville North Queensland ‘Up for Unexpected’ brand campaign focuses on delivering real and authentic experiences.
The campaign features TV host Scott Hillier from Creek to Coast, highlighting the region's unique offerings.
Author's summary: Townsville launches a large tourism campaign.