VML Wins Pizza Hut, A Significant Deal for WPP
Despite facing challenges, WPP's agencies continue to operate as usual. The company's media division and its two major creative agencies, VML and Ogilvy, play crucial roles in driving profits.
When WPP is beset by storm clouds - with the occasional thunderstorm dumping its load - the only thing its agencies can do is get on with business.
VML has secured a significant client, Pizza Hut, which is a notable win for WPP. The company awaits the outcome of Cindy Rose's promotion to WPP CEO and its potential impact on WPP Media.
Author's summary: WPP's VML wins Pizza Hut deal.
- VML and Ogilvy are WPP's two big creative agencies.
- WPP Media is the company's biggest profit driver in good times.