Southeastern Grocers to Rebrand as The Winn-Dixie Company
The company will undergo a name change, effective early next year, marking a renewed focus on Florida.
This change includes divesting over two dozen stores outside of Florida and consolidating operations under the Winn-Dixie name.
- Acquisitions will play a key role in the company's growth period.
- Southeastern Grocers has acquired Hitchcock's Markets' three stores in Florida.
- These stores will be converted to the Winn-Dixie banner format.
No specific statement from the company is provided.
Author's summary: Southeastern Grocers rebrands as The Winn-Dixie Company, focusing on Florida.