Selena Gomez: Beauty with a Mission
In 2020, Selena Gomez launched Rare Beauty, a brand that champions self-acceptance over unattainable beauty standards.
Gomez donates 1% of all sales to the Rare Impact Fund, supporting mental health initiatives for young people.
Selena Gomez and Rare Beauty's Chief Impact Officer, Elyse Cohen, discuss balancing profit with purpose.
Rare Beauty's strategic focus on values, inclusivity, and community heralds a new era for the beauty industry.
Selena Gomez and Elyse Cohen hope to make a positive impact on the industry and its consumers.
Author's summary: Selena Gomez's Rare Beauty promotes self-acceptance.
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