Puma Appoints New Global Retail VP
Sportswear giant Puma has appointed Ronald Reijmers as Vice President of Global Retail, effective November 1.
Reijmers brings nearly three decades of experience in the sports industry, having held leadership positions in retail strategy and management at Nike, Adidas, and Gymshark.
- He will oversee the development of Puma's full-price and outlet stores worldwide.
- Reijmers will report to Chief Commercial Officer Matthias Bäumer.
Puma is evolving its organizational set-up by splitting its direct-to-consumer business into two dedicated focus areas: Global Retail and Global E-Commerce.
Erik Janshen, previously in charge of both areas, has decided to leave Puma to pursue new professional challenges.
Author's summary: Puma appoints Ronald Reijmers as Global Retail VP.