Canada’s Lululemon Partners With National Football League
Canada’s Lululemon Athletica (LULU) is partnering with the National Football League (NFL) in a new apparel deal.
Lululemon will launch an apparel collection for all 32 NFL football teams, including both men’s and women’s NFL apparel and accessories, on October 28.
Lululemon has been pushing more into sports apparel, with partnerships with the NHL and endorsement deals with athletes such as Max Homa, Frances Tiafoe, and Connor Bedard.
The company also signed an endorsement deal with Formula 1 race champion Lewis Hamilton earlier this year.
This push into sports apparel comes as Lululemon’s traditional business struggles with slowing sales due to tariff impacts and shifting consumer tastes.
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Author's summary: Lululemon partners with NFL.