Damon Stapleton: Creativity. Why do people still go to art galleries?

Creativity and the Allure of Art Galleries

Damon Stapleton, Chief Creative Officer at Droga5 ANZ, recently found himself pondering the question: why do people still visit art galleries when their contents are available online?

During a spare afternoon in Melbourne, Stapleton and his wife Minky decided to explore an art gallery, prompting him to consider what draws people to these institutions. He notes that the answer to this question may hold insights into the future.

is a quote from Ernest Hemingway that resonates with Stapleton's thoughts. He believes that in the future, there will be two distinct worlds, and the desire to experience something real and tangible will continue to drive people to art galleries and other similar institutions.

Author's summary: Exploring the enduring appeal of art galleries in the digital age.

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Campaign Brief Campaign Brief — 2025-10-28