YouTube’s New AI Tool Fights Deepfakes—But Creators Still Need Real Protection

YouTube’s New AI Tool Fights Deepfakes

YouTube has launched an AI likeness-detection system to alert creators when their face appears in videos uploaded by others.

The tool uses advanced machine learning to flag potential deepfakes or unauthorized use of a creator’s likeness, giving eligible creators the chance to review and request removal of videos that misuse their image.

How it Works

The likeness-detection feature works like YouTube’s existing Content ID system, except it targets a person’s face rather than copyrighted audio and video content.

Eligibility and Access

To be eligible to set up likeness detection, creators must be over 18 and only the Channel Owner or users listed as Managers of the channel can set up and onboard to likeness detection.

“To be eligible to set up likeness detection, you must be over 18. Only the Channel Owner or users listed as Managers of the channel can set up and onboard to likeness detection.

Author's summary: YouTube introduces AI-powered deepfake detection tool.

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Bitdefender Bitdefender — 2025-10-28