Australian Media in the Age of AI
Dentsu has launched its 2026 Media Trends report, Human Truths in the Algorithmic Era, revealing how three human behaviours - simplicity, sociability and attention - will shape brand growth in a media landscape guided by algorithms.
The report, now in its 16th year, features insights from 30 global media experts and decodes global shifts in marketing and media investment as AI, automation, and cultural convergence redefine how people discover, connect, and consume.
“In an age where every click and scroll is influenced by algorithms, the most powerful insights remain human.”
According to Will Swayne, Global Practice President, Media and Integrated Solutions, dentsu, universal human truths remain constant and can be harnessed by brands to grow in 2026 and beyond.
- Simplicity
- Sociability
- Attention
Author's summary: Dentsu's report reveals human truths driving local growth.