Havas Lynx Calls For Pharmas To Fight Health Misinformation
According to healthcare agency Havas Lynx, the pharma industry could have "the antidote" to non-fact-based information with "access to credible data."
A new 72-page white paper from Havas Lynx, titled "Doctored Truths," emphasizes the need for pharma firms to take the lead in battling health misinformation.
- Nearly one in three social media posts about health contain misinformation.
- A third of patients regret decisions made based on distorted information.
The pharma industry could have "the antidote" to non-fact-based info, says healthcare agency.
Author's summary: Pharma firms must lead in battling health misinformation.