Grammarly Rebrands to Superhuman
Grammarly is renaming itself as Superhuman after acquiring the Superhuman email client in July.
Typically, when a company acquires another, it absorbs the new company's branding or integrates it with its own identity. However, Grammarly is doing something different.
- The company will be known as Superhuman.
- The Grammarly product will continue to be known as it has.
- The company may rebrand products like Coda, a productivity platform, in the long run.
Launch of Superhuman Go AI Assistant
The company is also launching an AI assistant called Superhuman Go, built into Grammarly's existing extension.
- The assistant provides writing suggestions.
- Gives feedback on emails.
- Can be connected with other apps like Jira, Gmail, Google Drive, and Google Calendar for more context.
No comment from officials on the reason behind the rebranding.
Author's summary: Grammarly rebrands as Superhuman and launches AI assistant.