YouTube Enhances TV App with QR Codes and AI-Powered Upscaling
YouTube has introduced several updates to improve its TV app, including QR codes for shopping and AI-powered upscaling.
The updates aim to solidify YouTube's position in the living room, where it already accounts for 12.4% of total audience time spent watching television, surpassing media platforms like Disney, Paramount, and Netflix.
- Introduction of QR codes to identify and shop for items in tagged videos
- AI-powered upscaling for improved video quality
- Improved search functionality
YouTube's shopping-related content has seen significant viewership, with 35 billion hours watched in the last year alone.
Author's summary: YouTube updates TV app with new features.