UK Advertising Spend to Grow 7.3% in Final Quarter
The UK ad industry is forecast to spend £12bn this festive season, according to data from AA/WARC.
UK marketers are expected to spend £12bn on ads over the festive season as brands push for sales in the Golden Quarter.
Forecast Highlights
- Advertising spend in the UK is expected to increase by 7.3% to £12bn in the final quarter of 2025.
- Total ad spend is set to rise by 8.2% to £46bn during 2025 as a whole.
- Total ad spend is expected to rise by a further 6.6% to almost £50bn in 2026.
Video on demand (VOD) is set to see the biggest boost in spend, rising 17.2% year-on-year to £430m in Q4.
The UK ad industry is set to reveal their festive campaigns for 2025 in the next couple of weeks.
Author's summary: UK ad spend to grow 7.3% in Q4.