Dentsu Unveils Key 2026 Media Trends
Dentsu has released its 2026 Media Trends report, Human Truths in the Algorithmic Era, highlighting three enduring human behaviors that will shape brand growth in an algorithm-driven world: simplicity, sociability, and attention.
The 16th edition of the annual report analyzes shifts in global marketing and media investment, as AI, automation, and cultural convergence redefine human discovery, connection, and consumption.
“In an age where every click and scroll is influenced by algorithms, the most powerful insights remain human,”
said Will Swayne, Global Practice President, Media and Integrated Solutions, dentsu. Brands must focus on stable human behaviors to inform strategic thinking and investment decisions in the Algorithmic Era.
The report identifies universal human truths that remain constant, providing guidance for brands to harness them for growth in 2026 and beyond.
Author's summary: Dentsu's 2026 Media Trends report reveals key human behaviors shaping brand growth.