Indian Smartphone Market Sees Growth in Q3 2025
India's smartphone market experienced a 5% year-over-year (YoY) growth in terms of shipments and an 18% YoY growth in terms of value in Q3 2025, according to Counterpoint Research's Monthly India Smartphone Tracker.
The market reached its highest-ever quarterly value, driven by festive deals and strong demand for Apple's iPhone 16 and 15 series, which helped Apple enter the top five by volume.
India emerged as the third-largest iPhone market.
Premium Segment Growth
The premium segment saw a 29% YoY shipment growth as consumers moved towards higher-value devices, said Senior Analyst Prachir Singh from Counterpoint.
This growth lifted the overall market's value by 18% YoY, with the average selling price (ASP) rising by 13% YoY.
Market Leaders
Apple and Samsung capitalized on the premium smartphone trend, with Apple leading the market with a 28% revenue share and entering the top five by volume in Q3 2025.
Author's summary: India's smartphone market grows 5% YoY in Q3 2025.