Kemi Badenoch's New Focus
Kemi Badenoch, the Conservative leader, has a new favourite word: work.
Following Nigel Farage's address on Reform's tax plans and Rachel Reeves's effort to lay the groundwork for the Budget, Badenoch completed the trifecta of economic speeches.
Appearing at the Royal Academy of Engineering, she sought to regain attention for her party amidst pre-Budget speculation.
Badenoch's chosen battleground was welfare, an area she feels is one of her strongest.
it is no longer good enough for Badenoch to simply bash Labour.
With the Tories no longer dominant on the right, she must focus her attacks on Reform as well.
Author's summary: Kemi Badenoch shifts focus to welfare and work.