Why Is DraftKings Stock Surging Today?
DraftKings Inc. shares rose nearly 3% in early trading following the news of a multiyear agreement with Walt Disney Co. The deal makes DraftKings the exclusive official sportsbook and odds provider for Disney’s ESPN, starting December 2025.
Integration Across ESPN Platforms
According to ESPN, DraftKings’ entertainment products will be integrated throughout ESPN’s ecosystem, with a full launch scheduled for 2026. Fans will gain access to features such as DraftKings’ sportsbook, daily fantasy, and Pick6 offerings.
“Fans will be able to enjoy betting features and access to offerings including DraftKings’ sportsbook, daily fantasy, and DraftKings Pick6 at launch,” ESPN said.
Positive Market Reaction
Market sentiment around DraftKings shifted from neutral to bullish, supported by high message volume on Stocktwits data. Investors appear optimistic about the partnership’s long-term growth potential.
Strategic Role Within ESPN App
DraftKings will power a dedicated betting tab inside the ESPN app. In addition, users will gain access to exclusive promotions tied to ESPN Unlimited, the company’s new direct-to-consumer product.
Future Direction of ESPN BET
ESPN clarified that ESPN BET will transition into a sports betting content brand featuring DraftKings Sportsbook integrations, anchored by the show ESPN BET Live. Financial details of the DraftKings-Disney arrangement were not disclosed.
End of Penn Entertainment Agreement
Earlier in the day, Penn Entertainment and ESPN announced the early termination of their exclusive U.S. online sports betting agreement, effective in December.
Author’s summary: DraftKings’ partnership with Disney’s ESPN boosts its market standing, marking a pivotal move into integrated sports betting across major digital platforms.