Contextual Ads Now in Big Brother's House
Paramount Australia recently enhanced its contextual advertising capabilities by introducing Own the Moment and Contextual Ads in Big Brother. These innovations utilize KERV.ai's scene-level intelligence alongside FreeWheel's video ad serving technology, expanding their suite of solutions.
Advanced Targeting Solutions
This new offering complements the existing Pause to Shop feature, allowing advertisers to engage viewers during precise moments within programming for better brand-audience interaction.
McCain Becomes Foundational Partner
McCain, through PHD, is the first Australian brand to activate all three contextual advertising platforms in Big Brother, promoting its frozen snack brand Pickers By McCain.
Rod Prosser, Chief Sales Officer at Paramount Australia, said: "By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences."
Prosser added, "We're proud to be setting the pace globally in contextual advertising on Connected TV."
Di Ho, National Digital Sales Director at Paramount Australia, emphasized: "Contextual advertising powered by advanced technology isn't a future promise. Paramount is leading the way."
Ryan Ambrose, PHD Head of Partnerships Melbourne, remarked: "McCain's Pickers brand is about fun, cheeky moments that bring people together, making Big Brother the perfect environment for connection."
These solutions offer advertisers a new level of precision in connecting with audiences during premium content.
Author's Summary: Paramount Australia's new contextual ad suite, featuring McCain as a key partner, boosts targeted engagement through advanced technology in Big Brother’s programming.