Paramount Australia Advances Contextual Advertising in CTV
Paramount Australia has introduced a comprehensive Contextual Advertising Suite, marking a significant step in Connected TV (CTV) innovation. This suite now includes the new features Own the Moment and Contextual Ads in Big Brother, powered by KERV.ai’s sophisticated scene-level intelligence and FreeWheel’s video ad serving platform.
Enhanced Viewer Engagement Through Advanced Technology
The suite empowers advertisers to engage audiences with precise and relevant messaging exactly when the content action happens. These new tools complement the existing Pause to Shop feature, offering a seamless connection between premium content and contextual relevance.
Industry Leadership and Innovation
“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” said Rod Prosser, Chief Sales Officer, Paramount Australia. “By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”
Di Ho, National Digital Sales Director at Paramount Australia, added, “Contextual advertising powered by advanced technology isn’t a future promise, it’s here, and Paramount is leading the way.”
Summary
Paramount Australia's new Contextual Advertising Suite leverages cutting-edge technology to deliver precise, contextually relevant ads in real time, reinforcing its global leadership in CTV advertising innovation.
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