Products Designed for Circularity Now the New Standard for Growth and Loyalty
The circular economy concept—giving used products a meaningful second life through refurbishment and repair—is becoming a practical reality. Over recent years, circularity has gained momentum and is now a key influence in product design, manufacturing, and sales.
Google recently introduced a “Trade-in Mode” in Android 16 to streamline the trade-in process for used phones, supporting circular economy efforts.
The Core of Circularity
Circularity focuses on intentional design to extend product lifespans or enable new uses. It also involves building infrastructure that maintains product marketability for as long as possible.
From Environmental Goal to Commercial Strategy
What was once viewed mainly as an environmental target aligned with ESG agendas is increasingly recognized for commercial advantages. Businesses adapt to evolving consumer expectations and see circular solutions benefiting both the planet and their profits.
Circularity Across Industries
- IKEA and Unilever have launched buy-back and recycled packaging initiatives.
- The fashion industry, historically focused on fast turnover, is exploring trade-in and resale channels.
"Circularity is no longer confined to niche initiatives; it’s gaining traction across a range of industries."
Businesses lead the transformation by embracing circular models that support sustainability and unlock new growth opportunities.
Author's summary: Circular economy principles are becoming mainstream, reshaping product design and business models to benefit both the environment and profitability.